Hi, I'm Alberto Barredo

Building Market Access for B2B SaaS in Southern Europe

I help international SaaS companies enter and grow in Spain by building their local commercial presence, client base, and operational footprint.

From Financial Strategy to Market Development

My background is rooted in auditing, accounting, and financial management, where I have worked on financial planning, reporting, and business control across multiple sectors.

Currently, I lead financial operations in the hospitality sector in Madrid, managing budgeting, cash flow, and strategic financial decision-making at an operational level.

This experience allows me to understand how companies evaluate growth, risk, and scalability — and apply that perspective to market expansion.

What I Do

I partner with SaaS companies to build their presence in Spain:

Market entry strategy
Client acquisition
Product positioning
Onboarding and implementation
Local support

Not a Sales Rep. A Market Partner

I don’t act as a reseller or affiliate.

I work as a local business partner, focused on building sustainable market presence and long-term growth.

Why Spain

Spain is a large and growing market, but many international SaaS companies struggle due to:

lack of local presence
language barriers
need for implementation support
different buying behavior

I bridge that gap.

Let’s Build Your Market in Spain

If you are looking to expand into Spain or Southern Europe, I would be glad to explore how we can work together.